Swedish meat and processed meat companies are at the forefront when it comes to climate adaptation by designing new breeding concepts and new products. In an effort to replace imported proteins, mainly soy, HKScan developed its own concept, Rapsgrisen (Rapeseed Pork). After careful studies, imported raw ingredients for feed were replaced with rapeseed meal from Swedish rapeseed. The gain became threefold. In addition to feed with reduced carbon footprint, they obtained a meat ingredient with unique sensory properties and higher content of healthy omega-3 fatty acids. In food quality awards, products based on meat from rapeseed pork have received various awards, including Best Product in the Processed Meats Swedish Championship. In the spring of 2020, a line of cured products based on rapeseed pork was launched.
When introducing the concept, rapeseed pork was marketed with “anatomical responsibility”, i.e. that shops wishing to sell certain cuts had to buy a whole range.
HKScan also pioneered hybrid products, where sausages and processed meats were based on a mix of plant-based and animal ingredients. For a few years, they sold under the “ish” concept (like “meatish”).
In 2020, in collaboration with individual breeders, Gårdsinitiativet (the Farm Initiative) will be launched, where production of free range animals take place in an integrated concept involving, as far as possible, self-produced feed, renewable energy, reduced water consumption, better householding with plant nutriment and measures for biodiversity.